SEO TERMS TO KNOW
Anchor Text - The actual text of a link to a web page. On most websites, this text is usually dark blue and underlined, or purple if you’ve visited the link in the past. Anchor text helps search engines understand what the destination page is about; it describes what you will see if you click through.
Canonical URL - The canonical URL is the best address on which a user can find a piece of information. Sometimes you might have a situation where the same page content can be accessed at more than one address. Specifying the canonical URL helps search engines understand which address for a piece of content is the best one.
Conversion Form - A form through which you collect information about your site visitor.Conversion forms convert traffic into leads. Collecting contact information helps you follow up with these leads.
CSS (Cascading Style Sheets) - The part of your code that defines how different elements of your site look (examples: headers, links).
Inbound Link - A link from one site into another. A link from another site will improve your SEO, especially if that site has a high PageRank.
Internal Link - A link from one page to another on the same website, such as from your homepage to your products page.
Indexed Pages - The pages of your website that are stored by search engines.
Keyword - A word that a user enters in search. Each web page should be optimized with the goal of drawing in visitors who have searched specific keywords.
Link Building - The activity and process of getting more inbound links to your website for improved search engine rankings.
Metadata - Data that tells search engines what your website is about.
Meta Description - A brief description of fewer than 160 characters of the contents of a page and why someone would want to visit it. This is often displayed on search engine results pages below the page title as a sample of the content on the page.
Meta Keywords - Previously used by search engines in the 90s and early 00s to help determine what a web page was about, the meta keywords tag is no longer used by any major search engines.
Page Title - The name you give your web page, which is seen at the top your browser window. Page titles should contain keywords related to your business. Words at the beginning of your page title are more highly weighted than words at the end.
PageRank - A number from 0-10, assigned by Google, indicating how good your overall SEO is. It is technically known as 'Toolbar PageRank.' Note: PageRank relevancy is changing.
PPC (Pay-Per-Click) - Advertising method in which an advertiser puts an ad in an online advertising venue and pays that venue each time a visitor clicks on his/her ad. Google AdWords is the classic example of this.
RSS Feed - RSS stands for 'really simple syndication.' It is a subscription-based way to get updates on new content from a web source. Set up an RSS feed for your website or blog to help your followers stay updated when you release new content.
SERP (Search Engine Ranking Page) - The page that you are sent to after you run a query in a search engine. It typically has 10 results on it, but this may vary depending on the query and search engine in question.
Sitemap - A special document created by a webmaster or a piece of software that provides a map of all the pages on a website to make it easier for a search engine to index that website.
Traffic - The visitors to your site.
Title - The title of a page on your website, which is enclosed in a <title> HTML tag, inside of the head section of the page. It appears in search engine results and at the top of a user’s web browser when they are on that page.
SOURCE:http://blog.hubspot.com
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Nirmal K rajendran
Nirmal K rajendran
